Chinese smartphone maker OPPO had announced Realme, a subsidiary to take on other affordable smartphone makers such as Xiaomi and Asus in India and other markets. Along with India, the company entered five more markets in the Asia Pacific region.
Soon after the success of its first smartphone, the Realme 1, the company's CEO Sky Li resigned from Oppo and announced Realme as an independent company, breaking away from Oppo. Now, after becoming a well-known brand in India, Realme has announced that it is entering Pakistan.
Realme, in a post on Facebook earlier today, announced that it will soon enter the Pakistani smartphone market. The company has not revealed any information about when it will launch its first smartphone and it is not clear which smartphone it will debut with. Earlier this year, the company had launched the Realme U1 and Realme 2 Pro smartphones in India.
With its entry into Pakistan, Realme will have a presence in seven countries, including India, Indonesia, Vietnam, Thailand, Malaysia and Philippines. Realme, since its inception has had an India-first approach due to the size of the market and we expect this to continue even after its entry in Pakistan.
Interestingly, Xiaomi already has a significant presence in Pakistan and its product catalogue in Pakistan is much more diverse when compared to its catalogue in India. In Pakistan, Xiaomi is selling several products that have never been launched in India, including the Mi Notebook Air, Amazfit Pace, TV Box, Lifestyle products and much more.
It will be interesting to see how Xiaomi reacts to Realme's entry in to Pakistan and how Realme prices its devices in the country. Going by its Indian pricing, we expect the company to price its devices aggressively in Pakistan to take on the existing players. We should know details about the Realme's Pakistan debut in the coming days.