One of the leading telcos of India, Airtel today announced the launch of a new music and video streaming service called Wynk Tube. The launch of Wynk Tube seems to be a counter to newly launched services like YouTube Music, Spotify etc,.
The new Wynk Tube music and video streaming service will be available alongside the original Wynk Music app. Users of Wynk Tube will be able to stream over 40 lakh songs and videos. Airtel has also stated that Wynk Tube will be free for Airtel users - Airtel users will be able to stream and download unlimited songs and videos for free.
Currently, Wynk Tube serves songs and videos in three Indian languages - Hindi, Punjabi and Bhojpuri. The company has also stated that 12 regional languages will be added in future updates. Additionally, there doesn't seem to be any English content yet. All of this suggests that Wynk Tube is aimed at users in smaller cities, non-metros and towns.
The Wynk Tube app is also quite lightweight at just 5MB, so users with budget and low-end smartphones should be able to enjoy Wynk Tube without any storage concerns.
Speaking on the launch of Wynk Tube, Sameer Batra, CEO – Content & Apps, Bharti Airtel said, 'Wynk Tube has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions smartphone users in non-metros and small towns. An integrated audio-video music experience delivered in a simple yet intuitive vernacular interface makes Wynk Tube a unique and powerful proposition.'
Further adding that Airtel wants to reach out to the next 100 million users, he said, 'Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users. Regional content and personalization through AI, big data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator.'