Google Shopping launched in India with a new tab in Google Search
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Google Shopping launched in India with a new tab in Google Search

Rounak Jain

Search giant Google today announced the official launch of Google Shopping in India. It has been designed to improve the user's search experience by showing offers from various retailers for products across various categories in an easy-to-use manner.

To make buying easier for customers in India, Google Shopping will allow users to easily filter through offers, review prices from various online sellers such as Amazon, Flipkart, Paytm, Myntra, Shoppers Stop and several other retailers to find the product they are looking for in Hindi and English.

The Google Shopping experience will be available in three places - a dedicated Shopping website, a Progressive Web App designed for entry-level smartphones and a new Shopping tab on Google Search. In addition to this, users who have Google Lens on their device can use the Style Search option to capture and find products on Google Shopping.

While the other options require you to enter text to find products, Google Lens will allow you to capture images of various items such as clothes, furniture and other accessories and use the Style Search option to browse and purchase the item from various online and offline vendors.

In addition to browsing and buying products from Google Shopping, users will also be able to post their queries on various products in Hindi and English using the newly launched feature. Google Shopping will also allow show product lists at stores, local store inventory and review prices of products across multiple retailers.

Coming to merchants and retailers, they will be allowed to use the Merchant Center to upload the information about their products, allowing them to appear across Google, without paying for ad campaigns. The Merchant Center is available in English and Hindi, allowing merchants to enter data in their preferred language.

Commenting on the launch of Google Shopping, Surojit Chatterjee, Vice President, Product Management, Google said, 'More than 40 million Indians are coming online every year, and search is an integral part of their online journey. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier.

With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology, and scale to thrive in today's digital economy.'

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