As of now, there is no phone that is more awaited than the OnePlus 7 and OnePlus 7 Pro. Though the Pixel Lite phones will launch just before the OnePlus 7 series, they're not as hyped as the flagship killer. Although this time, OnePlus wants to make not just a flagship killer, but a flagship phone itself and with the two phones this year, they seem to be pushing the boundaries. Now, there is new information about the pricing of the OnePlus 7 and it is expected to be priced around ₹40,000
To be precise, the much-awaited OnePlus 7 may cost ₹39,500. As with every new flagship launch, OnePlus has consistently increased the price by 12.6 per cent on an average, a study by market research firm techARC claimed on Thursday.
The base variant of OnePlus 6 was launched last year at ₹34,999. Following this, the starting price of OnePlus 7 is likely to range from ₹37,000 to ₹39,500, techARC added.
The Chinese premium smartphone maker is scheduled to refresh its line-up with the new OnePlus 7 series on May 14 at simultaneous events in New York, London, Beijing and Bengaluru.
"OnePlus has adopted a consistent pricing strategy where it has been increasing the price with every new launch in a regular pattern," techARC Chief Analyst Faisal Kawoosa said in a statement.
"This has led the brand achieve growth in revenues as well as profitability with consumers getting better experience at incremental price increase," Kawoosa added.
The study analysed the flagship smartphones of four popular brands in premium categories - Samsung, Apple, OnePlus and Google.
Samsung's Galaxy S series witnessed the lowest increase in pricing at eight per cent, compared to Apple iPhone at 20 per cent price rise with every new addition to the flagship series.
Google's Pixel has only seen 11.7 per cent increase in price with new edition launches, said the study.
At any rate, we are excited about the OnePlus 7 series as they promise something new and different from phones that we are seeing of late. At the same time, the company will have to face stiff competition with other manufacturers who are also looking to shake up the industry.