OnePlus does a really good job at creating smartphones and while there isn't another product that is synonymous with the brand, a television from the Chinese smartphone manufacturer might be a reality soon. According to the founder Pete Lau who told this to Business Insider, if all goes well, we could see the OnePlus TV by next year.
Lau went on to say that, "At present, we feel the current market of TVs is still feeling quite traditional in their functionality and experience. And they haven't really well-integrated the internet into the experience, and making the experience match with what would be expected in today's connected society." Except for a couple of smart TVs from brands like Sony and VU, there's no real television that lives up to its "smart" offerings. And now when the cat's out of the bag, we think it is entirely possible for OnePlus to hit a balanced note in the television market.
Lau said that the television project is still in its infancy but we know that it will be a smart TV and will most likely run on a custom version of the Android TV. The founder went on to state that "this [OnePlus TV] will have to be a process that proceeds step by step. won't be something that's perfect and absolutely complete and revolutionary from the start. So we can't get everyone's hopes up too soon."
As for the yet unnamed OnePlus TV, Lau told the folks over at Business Insider that their take on the television would be a premium and flagship smart TV that seamlessly connects with the user's smartphones. Along with this, Lau envisions smart television as an extension of smartphones and artificial intelligence which is why their TV will adopt the AI smarts from Amazon or Google. Along with these AI services being integrated into the TV itself, the OnePlus TV will also have a camera. As for the privacy concerns that come along with any product having a camera, Lau is very confident that by the time their TV launches, OnePlus will have a solution for that. OnePlus will most definitely enlist opinions, ideas, and suggestions from its community of fans like it has done in the past for the smartphones. Going by OnePlus' reputation, we do expect a well-built and snappy television that will have a slick user interface, flush with AI smarts. "We have just gotten started. We want to be clear and make it well known that this decision has been made and we are going to make this product." Lau said.
Update: Lau wrote a post titled "Intelligent Connectivity: Our Next Step Forward" on the OnePlus Forums where he reaffirmed the company's approach towards television. "We believe your TV has the potential to be so much more than where you watch your favorite shows. Since 2013, we have focused on building the best smartphone possible. In the process, our team and community have learned a tremendous amount about software, hardware, design, product development, and delivering on the best possible user experience. These efforts -- all of those long nights and weekends in the office contributed by this team and community have paved an excellent foundation on which to build the OnePlus TV experience," Lau wrote.
However, the next big launch for the company is the OnePlus 6T which is going to be launched by mid-October.