Smartphone shipments from the online channel reached its highest ever share of 43 per cent during the first quarter (Q1) of 2019, a Counterpoint Research report said on Monday.
According to Counterpoint's 'Market Monitor' report, online channel shipments grew 17 per cent year-on-year (YoY) in Q1 driven by new launches, sales events and lucrative offers. However, smartphone shipments in the offline segment declined by 4 per cent. This can largely be because of the fact that consumers can get better deals and more options in the e-commerce sphere.
"Price cuts of popular devices and more launches drove online channel shipments to the highest ever level in Q1 2019. Xiaomi's Redmi 6A, Note 6 and 7 series, Samsung's online exclusive M series, Realme 3, HONOR 10 Lite and ASUS Zenfone Max Pro series were the major contributors for the growth," Anshika Jain, Research Analyst, Counterpoint Research, said in a statement.
Smartphone brands like Huawei, Xiaomi, Realme and ASUS contributed most for Flipkart and accounted for more than four-fifths of its total smartphone shipments. Though Flipkart led the overall online market with 53 per cent share, on the other hand Amazon India grew faster in Q1 2019 with 38 per cent YoY growth.
Since the online sales have risen, so have Samsung, Xiaomi, Huawei and OnePlus numbers. Users state that there are a lot more variants, colours and price options to choose from. Apart from that potential consumers also get a chance to get first hand user reviews which helps them give an idea of the long term usage of any smartphone.
Amazon's contribution also reached its highest ever level in the online premium smartphone segment with a share of 81 per cent due to sales of OnePlus, Samsung and Apple.