Samsung sold 2 million A series phones; takes on Xiaomi's 'budget king' throne

Samsung sold 2 million A series phones; takes on Xiaomi's 'budget king' throne

Rishabh Pachory

When Samsung launched its A series smartphones in India last month, the company was looking to regain lost ground in the budget segment smartphone race. Of late, the segment seems to have been Xiaomi's kingdom, but the A series phones are giving Xiaomi budget phones a run for their money. The Galaxy A series seems to be fulfilling its purpose because in India, the company has sold over 2 million units of the phones in just 40 days. Here, there's a completely different Game of Thrones taking place.

"In the first 40 days starting March 1, we have sold a total of two million units of three Galaxy A models in India - A50, A30 and A10. The revenue turnover from these three phones in 40 days is $500 million," Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS on Monday."I think this a record for any brand in the industry," Singh added.

Earlier this month, the company announced the Galaxy A20, which was its fourth smartphone in the Galaxy A series this year, which is available in India at Rs 12,490. The goal of the A series phones was to provide users with high end smartphones, that could compete against others at a reasonable price. In regard to the latest reports the company's plan seems to have succeeded and now they look to expand the line-up even more.

Back in March, Samsung launched galaxy A10 at Rs 8,490, A 30 at Rs.16,990 and A50 in two variants - one at Rs 19,990 and the other at Rs 22,990. The company is also gearing up to launch the A70 and A80, both of which will be two of the most premium phones of the line-up. The A80 has an all screen display with a sliding mechanism that makes the rear camera twist and also double up as the front camera.

"When the rest of the portfolio in A series becomes available, we are sure of not only achieving but exceeding our target,a the Samsung executive said, adding that the A series phones will continue to be available across the channels - both online and offline.

Samsung earlier announced that it would launch at least one phone every month from March to June this year. This too can be seen as a way to keep the phone in the run not only in the premium, flagship segment, but also for more affordable and budget friendly phones.