Samsung tops Premium segment sales in Q1 2019

Samsung tops Premium segment sales in Q1 2019

Rishabh Pachory


Samsung seems to be on a roll right now with the launch of their Galaxy M series and A series. In the premium segment too, the company is making waves with their S series phones which are competing with the likes of iPhones and Google Pixel phones. In fact, on Monday, the company stated that it has clocked 68.9% market share (by volume) and 65.9% (by value).

According to Samsung India Director (Mobile Business) Aditya Babbar, the month of March alone got them 76.5% market share (by volume) and 77% (by value) in the over-Rs 30,000 price segment in the country.

"As you are aware that we always share actual sales numbers, not just shipments, from German market research firm Gfk. The Galaxy S10 series with industry-first features has received a tremendous response in India and the numbers prove that," Babbar commented.

The South Korean giant, in March, launched its 10th anniversary Galaxy S series- the Galaxy S10+, S10 and S10e in India.

The 5.8-inch Galaxy S10e, 6.1-inch Galaxy S10 and the 6.4-inch Galaxy S10+ feature the world's first "Dynamic AMOLED" display.

These smartphones bring the company's new "Infinity-O" screen, which is a tiny cut-out for the camera hole on top of the display. This means users don't have any sort of "notch" as seen on iPhones and a plethora of other Android smartphones.

"Pre-bookings for the Galaxy S10 were twice as much as for S9. The Indian users have simply loved the device," Babbar added.

The Galaxy S10 line now starts at Rs 46,900, thanks to cashbacks of up to ₹11,000 on various websites and banks.

The three flagship smartphones are being manufactured in India, which makes the phones all the more cheaper in the country. The phones seem to be giving other flagships a run for their money and have led other manufacturers to make use of innovative technologies.