Competing with the likes of Instagram, photo-messaging app Snapchat is planning to let users add music to their posts on the platform. The change comes after a long time and users on other platforms can already make use of it. With the increasing competition, Snapchat seems to be pulling up their game to rival the others.
According to The Wall Street Journal, the company is trying to secure broad rights to catalogues from Universal Music Group, Sony Music Entertainment and Warner Music Group. No deals have been confirmed as of now, but the company has ramped up its efforts.
Other apps like Instagram and TikTok already let users add music to their content. In fact, TikTok is an app that solely revolves around these kind of features. Users can record themselves with a musical background, which makes for entertaining content.
Similarly, Facebook also struck deals with major music companies in 2017 and 2018 allowing users to upload and share videos featuring songs from those labels. Snapchat has not officially commented on the subject, but we are certain that similar plans are afoot. Snapchat users have been waiting for this feature and now that it is finally coming to the platform, they have something to celebrate about.
In addition to this, the social media platform will also gain a number of new followers, who will shift from TikTok as they do not want to have two similar apps installed. Though both the apps are rather different, Snapchat offers more functionality paired with some funky, jazzy features that make it a hit with the youth.
At any rate, this is a step in the right direction by the company as they are looking to increase the appeal for the app and this could be the key to gaining a larger audience.